Thursday, May 10, 2012

Tigerbalm's competitors website with analysis

Eagle Brand

http://www.bordeneagle.com.sg/






This is a flash based website with simple and nice loading bar. 

At the first glace, we roughly can know what is the product they selling. 

Besides, i like the way they show their products. It is more interesting and interactive where user can navigate themselves to view the product. However, the buttons design to navigate can be better.

They used those nature landscape as the background to give viewers a very soothing and comfortable feeling.

But I don't like the overall color of the website. It makes the whole site looks dull and not able to give viewers a completely confortable feeling.

Amrutanjan

http://www.amrutanjan.com/




Another website with green as the main color to create a pure,healthy and nature feeling to suit the concept of the brand itself. Overall the website is very static and more looks like a template design.

They also don't have their own typography design. Mainly just normal texts against white background.

The way they display their products also not really user friendly enough. Viewers always have to select the products from the navigation. Other than that, the arrangement of typography very messy and not interesting.

Vicks

http://www.vicks.com/




Vicks website also use green and blue as their website color as this is their coporate color. The biggest problem i found in this website is the interactivity for the users. It is not friendly at all in term of users.

I feel that there're too much things for me to click and i don't know where to start. When i go to PRODUCTS, there's another thing for me to click. When i click on the particular product to read more details, there's another sub category for me to click. I feel there's too much nested structure in the website and the whole structure of the website is very complicated.

Axe Brand

http://www.axebrand.com.sg/




A website with very simple design. Everything was in a very old school style especially the navigation and the website also doesn't speak for the brand. 

The products page also look like a web blog format instead of a website.

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